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Privacy Policy

Effective date: 5/4/2026

1. Who we are

This Privacy Policy explains how Lambda ApS, operating under the brand Guardians by Lambda (“Guardians”, “we”, “us”, or “our”), collects, uses, and protects personal data when you use this website, submit a form, or contact us.


For the purposes of applicable data protection law, Lambda ApS is the data controller of your personal data.


2. What personal data we collect

We may collect and process the following personal data:

  • name

  • work email address

  • company name

  • job title or role

  • company website

  • any information you include in your message or enquiry

  • limited technical information such as IP address, browser type, device information, and website usage data where relevant


3. How we collect your data

We collect personal data when:

  • you submit a contact or enquiry form on the website

  • you email us directly

  • you interact with the website

  • you provide information to us during business communications


4. Why we use your data

We use your personal data to:

  • respond to your enquiries

  • communicate with you about our services

  • assess whether our services are relevant to your request

  • manage and improve our website and communications

  • protect the website and prevent misuse

  • comply with legal or regulatory obligations where applicable


5. Legal basis for processing

Depending on the situation, we rely on one or more of the following legal bases:

  • legitimate interests – to respond to business enquiries, manage our website, and communicate about relevant services

  • steps prior to entering into a contract – where you contact us about a potential engagement

  • legal obligation – where processing is necessary to comply with applicable law

  • consent – where consent is specifically requested and relied upon

If we rely on consent, you may withdraw it at any time.


6. How long we keep your data

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy, including responding to enquiries, maintaining business records, complying with legal obligations, and resolving disputes.

If we do not enter into an engagement with you, we will typically retain enquiry data only for a limited period unless we have a legitimate reason or legal obligation to keep it longer.


7. Who we share your data with

We may share personal data with trusted service providers who help us operate our website, forms, communications, hosting, analytics, and business tools.

We may also share data:

  • where required by law

  • to protect our legal rights

  • in connection with a business reorganisation, merger, or sale, if applicable

We do not sell your personal data.


8. International transfers

Where personal data is transferred outside the European Economic Area, we will take appropriate steps to protect it in accordance with applicable data protection law, including the use of appropriate safeguards where required.


9. Your rights

Subject to applicable law, you may have the right to:

  • access your personal data

  • request correction of inaccurate data

  • request deletion of your data

  • request restriction of processing

  • object to certain processing

  • request data portability where applicable

  • withdraw consent where consent is the legal basis

To exercise any of these rights, please contact us at hello@guardians.build.


10. Complaints

If you have concerns about how we handle your personal data, we would appreciate the opportunity to address them first.

You also have the right to lodge a complaint with the relevant supervisory authority. In Denmark, this is the Danish Data Protection Agency (Datatilsynet).


11. Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.


12. Third-party links

This website may include links to third-party websites. We are not responsible for the privacy practices or content of those third-party websites.


13. Updates to this Privacy Policy

We may update this Privacy Policy from time to time. Any updated version will be posted on this page with a revised effective date.


14. Contact

If you have any questions about this Privacy Policy or our processing of personal data, please contact: hello@guardians.build.

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